Bassano is located on the Trans-Canada Highway approximately 140 kilometres (87 mi) east of Calgary and 160 kilometres (99 mi) northwest of Medicine Hat. It is also on the main line of the Canadian Pacific Railway. A short distance south of the town is the Bassano Dam, which serves as a reservoir for nearby communities and for the irrigation of the vast farm and ranch lands surrounding Bassano.

The community has the name of Marquis de Bassano, a railroad promoter.

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